• Project Information
  • Client Wellington Roofing
  • Date 12 July 2019
  • Category Local Client
  • Location Guelph, Kitchener, Hamilton, Waterloo, Cambridge

Roofing Company SEO Case Study

Wellington Roofing was founded in 2017. They started marketing their business through word of mouth, local newspapers, flyers and YellowPages, and had very limited online exposure. They started their first SEO campaign in January 2019. We started with a complete audit of their website and run a competitive analysis.

The Challenge

  1. Outdated design and not mobile friendly.
  2. Poor Optimization - The website titles, meta description, headings were not optimized.
  3. No Sitemap and Schema.
  4. Images were not optimized and were missing alt tag.
  5. Slow website speed.
  6. Not listed in local directories and citations.
  7. Bad backlinks pointing to the website.

The Strategy

  1. Complete website redesign with new landing pages.
  2. Added HTTPS to make the site secure.
  3. Optimized the on-site and added keywords in Title, Meta Descriptions, Headings. Internal linking, and fixed the broken links.
  4. Optimized the images with alt tags and reduced the image sizes to increase the website speed.
  5. Sitemap and Schema were added.
  6. Listed in Top Citation websites for all their locations.
  7. Acquired new high quality and relevant backlinks.


2,530% Increase in Traffic

Quick Summary of the Case Study

  • 2,350% Increase in Traffic
  • 190% ROI
  • 60+ Leads per month

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